B2B Wholesale + B2C Marketing Collateral

Services Executed

Campaign Strategy, Content Production

Client

Carter Hospitality

Channels

Web, eCommerce, Social Media, B2B Wholesale

Project Overview•

Carter Hospitality Group, a renowned name in the hospitality industry, operates three distinct winery brands: South Coast Winery, Carter Estate, and Carter Creek Winery.

Known primarily for their resort experiences, Carter faced a challenge in repositioning their wine brands to stand independently in the competitive wine market, particularly for B2B sales to distributors and retailers.

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Business Challenge

  • Educate distributors and retailers by highlighting the team’s winemaking expertise, unique production processes, and clearly defined target audience.
  • Help shift the perception of these wines from resort memorabilia to respected, standalone brands.
  • Drive wholesale sales by positioning Carter’s wines as low-risk, high-value additions to distributor portfolios.
  • Emphasize their marketability, strong consumer appeal, and the brand’s established credibility.

Our Approach

We focused on telling a more intentional story around Carter Hospitality’s wines—one that captured the depth behind each label and resonated with trade audiences. Collaborating closely with their winemaking team, we brought forward the craft, care, and distinct identities of South Coast, Carter Estate, and Carter Creek through thoughtful visuals and messaging.

The content strategy prioritized versatility, with assets tailored for distributor presentations, digital platforms, and sales outreach. Each piece was designed to communicate not just what the wines are, but why they matter, positioning Carter’s portfolio as both compelling and credible in the broader market.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 19 Team Members
  • Talent: 10 Team Members

Location(s)

South Coast Winery

Temecula, CA

Carter Estate

Temecula, CA

Carter Creek Winery

Johnson City, TX

Deliverables

For each winery (South Coast Winery, Carter Estate, and Carter Creek Winery) we delivered the following tailored assets: 

  • A cinematic hero video crafted to support B2B sales enablement and wholesale outreach across presentations, newsletters, and digital platforms.
  • A commercial brand story video, created to resonate with both distributor and consumer audiences and optimized for use across web, social media, and in-store displays.
  • A modular video series for websites and B2B outreach, each highlighting different facets of the winemaking story.
  • Product showcase videos designed for e-commerce and digital retail environments, offering visual spotlights on individual wines to enhance online shopping experiences.
  • A curated library of 15 cinematic photo stills, featuring vineyard views, product hero shots, and lifestyle moments.

The Impact•

Highlights

  • The campaign strengthened Carter Hospitality’s position in both wholesale and direct-to-consumer markets.
  • Sales grew across channels, with increased interest from retailers and distributors and a noticeable lift in online orders through Carter’s e-commerce store.
  • Distributors responded positively to the professional, story-driven content, leading to stronger partnerships and improved engagement.
  • The content brought the brand’s story to life, offering an authentic view into the winemaking process and deepening customer connection.

Web

Cinematic videos and stills were featured across Carter Hospitality’s websites, wholesale landing pages, and email newsletters.

  • Boosted traffic and conversions on key sales pages.
  • Improved brand perception and credibility through consistent, high-quality visuals.
  • Created a compelling, immersive user experience for trade and consumer audiences alike.

Social

  • The sales team used campaign videos on LinkedIn to support outreach efforts and increase visibility.
  • Videos were shared natively in horizontal format, optimized for professional audiences.
  • Helped spark conversations and raise awareness among industry peers.

B2B + Distribution

Videos were integrated into sales presentations, email outreach, and distributor communications, helping the team tell a more polished and compelling brand story.

BEHIND THE SCENES~

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Watch behind-the-scenes

Step behind the camera for an inside look at our shoot with Carter Hospitality.