Digital Assets Overhaul

Services Executed

Campaign Strategy, Content Production

Client

Line 39

Channels

Web, eCommerce, Social Media, Digital Displays

Project Overview•

Line 39 came to us at a pivotal moment: the launch of a new organic wine lineup.

More than just promoting a new product, they saw this as an opportunity to refresh its content library, elevate its visual identity, and better connect with today’s consumers through modern, lifestyle-driven storytelling.

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Business Challenge

  • Develop a full go-to-market strategy for the organic wine launch.
  • Revamp their content library to represent their entire wine portfolio, not just the organic line.
  • Create strategic assets for a nationwide Whole Foods rollout to boost retail visibility.
  • Support e-commerce growth and a redesigned website with engaging visuals.
  • Shift from static, white-background imagery to lifestyle-focused content highlighting authentic wine enjoyment. 

Our Approach

We began by analyzing Line 39’s key audiences: retail partners (Whole Foods), online consumers, and wine enthusiasts, and tailored content to their needs. Our strategy focused on storytelling through real-life moments, emphasizing the brand’s organic ethos and sustainability.

Working closely with winemaker Alyssa Reynolds, we crafted a versatile content package to support the organic launch, retail placements, e-commerce, and social media.
The creative direction highlighted vibrant, Cali-chic visuals, showcasing wine in relatable settings like kitchens, backyards, and living rooms.

What We Did•

  • Develop Production Strategy
  • Storyboard
  • Pre-Production
  • Production + Post Production

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 13 Team Members
  • Talent: 9 Team Members

Location(s)

Robert Hall Winery

Paso Robles, CA

Treehouse Home

San Luis Obispo, CA

Product Shot Home

Atascadero, CA

Deliverables

  • A hero brand video announcing the organic line, produced in both horizontal and vertical formats for use across social, retail screens, and web.
  • A winemaker video series featuring Alyssa Reynolds, offering personal insights on the organic wines, tasting notes, and the brand’s sustainability story.
  • A lifestyle photo library capturing authentic gatherings, outdoor moments, and product interactions to reflect how Line 39 wines naturally fit into consumers’ everyday lives.
  • Video stills and product photography for e-commerce and digital placements.

The Impact•

Highlights

  • The content boosted Line 39’s visibility in Whole Foods stores, with videos and photos featured on in-store screens, aisle displays, and the Whole Foods product page for Line 39.
  • The organic lineup gained a cohesive, authentic identity that aligned with the brand’s values.
  • Sales grew as the visuals showcased the wine’s quality and eco-friendly appeal, while the content laid a foundation for long-term brand growth by becoming a core part of Line 39’s marketing ecosystem. 

Web

Video content and photo stills were showcased throughout the Line 39 Wines website, Whole Foods Line 39 landing page, and more.

  • Increased awareness of the newly launched Organic lineup.
  • Boosted dwell time and engagement on product pages.
  • Created a dynamic experience when viewing the product lineup.

Social

Videos were specifically exported for dissemination on social media.

  • Increased awareness of the Organic Lineup and winemaking story.
  • Boosted social media engagement.
  • Provided commercial-quality video production to reflect the brand’s high integrity brand image.

In-Store

The content that was shot was displayed in Whole Foods aisle displays throughout the US and provided a backdrop for where, when and what it’s like to experience Line 39 Wines in a glass.

BEHIND THE SCENES~

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Step behind the camera for an inside look at our shoot with Line 39 Wines.