attract new fans
with smarter content
We fuse an in-depth strategy with your vision to move the needle. Pour Agency exclusively helps beverage companies, labels and brands build more awareness by building better marketing content.
A PROVEN FRAMEWORK
Outstanding marketing content is much more than a collection of attractive footage, photos and logos. With our strategic framework, we make sure that each touch point your audience has with your brand, photography, and marketing initiatives, are all aligned.
A Little About Us
With over ten years in the industry and having engineered cameras on the Panavision team in Los Angeles, Dominic is back in Sacramento and brings a wealth of knowledge to your story and the set. With a passion for both the technical aspects of video and writing, Pour was born.
Having performed marketing activations everywhere from startups to Fortune 500s, his primary focus has become getting beverage brands and labels the right attention and more engagement through video marketing with Pour.
HOW WE HELP
The Video Production Process
This is how we make sure that your vision is brought to your most ideal customers’ screens.
The first thing we establish with your beverage label is a timeline, current marketing problems, and goals. We ensure to align the video to come with the needs of not only the brand’s marketing, but the needs of your audience as well.
Strategy and Goals
After the Video Brief is completed in Phase 1, our team goes to work on the script and storyboard which will dictate what is said in the video, along with each shot that will need to be taken to support the story being told.
Script and Storyboard
Lights, camera, action. Once logistics and schedules have been finalized in Phase 2, it’s time to shoot. We pour and begin to record.
After final review and revisions with your winery team, we work closely with your marketing arm or agency partner to get the files you need to share with the world.