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Beverage Marketing Portfolio

Shake Smart
Case Study

Watch Featured Story
Shake Smart | Fuel Your Lifestyle

Featured
Video

Shake Smart launched a non-alcoholic video production campaign to highlight the convenience of their shakes for on-the-go students.

Featured Video | “Fuel You Lifestyle” |
60 Second Placement

Two guys playing basketball indoors. One person is dribbling the ball while the other is in a defensive stance.Play Video
Shake Smart Ad Videos

15 Second Mini Commercial Cutdown

Close-up view of a young woman in a gym setting.Play Video
Shake Smart Video Production

The Challenge

  • Premium Marketing Assets
  • Highlight Shake Smart and the convenience of their product
  • Build awareness and excitement around the healthy convenience that Shake Smart offers

Outcome

Pour helped Shake Smart to focus their video strategy. High quality commercial video productions were created for each challenge along with a social media video and stills to last over the course of the entirety of the campaign.

The Process

What We Did

Develop Production Strategy

Storyboard

Pre-Production

Production + Post Production
Shake Smart Product + Campaign Photos

Photo Assets for Website and Social Media

Several video stills were exported from the project to share across various platforms including the website and social media in order to share as much high quality content as possible from the Shake Smart “Fuel You Lifestyle” video production.

Close-up view of a young woman in a gym setting.
Two guys playing basketball indoors. One person is dribbling the ball while the other is in a defensive stance.
A woman walking out of a store while holding a smoothie.
A woman holding a smoothie cup with a straw and wearing a fitness tracker on her wrist.
A woman using a rowing machine in a gym.
A woman taking off one of her wired earphones.
A woman's hand, writing in a notebook with a pen.
A woman sitting outside a store with a laptop and notebook, focused.
A woman's hand ordering healthy food on a tablet.
A bowl filled with a variety of fruits and nuts.
A happy woman handing over a smoothie.
A woman is smiling while holding a smoothie.
Behind-the-scenes of a woman leaving a Shake Smart store while drinking a smoothie and looking at her smartwatch, as a guy is filming her.
A woman training in a gym.
Behind-the-scenes of a man holding a professional camera.
Behind-the-scenes of three men working on a video production set, one of them operating a camera mounted on a tripod.
Behind-the-scenes of producers and actors on a video production set.
Behind-the-scenes of a blonde woman smiles while a videographer is filming her.
Behind-the-scenes of Pour's crew on Shake Smart's shoot.
Behind-the-scenes of Pour's crew on Shake Smart's shoot.
Behind-the-scenes of Pour's crew looking at a professional camera.
Behind-the-scenes of videographer holding a camera and filming.
Behind-the-scenes at a Shake Smart store.
Behind-the-scenes of Pour's crew setting up film equipment.
Results Driven Video

Behind the Scenes Look