Wine Video Marketing Portfolio

Intercept Wines
Case Study

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Intercept Wines | NFL Hall of Famer Charles Woodson

Featured
Video

Charles Woodson’s Intercept Wines launched a wine video production campaign to celebrate the release of their exclusive NFL Hall of Fame wine release.

Featured Video | “Hall of Fame Wine Release” |
60 Second Placement

Collaboration with Hilltop Grocery

Intercept Wines Ad Videos

Social Media Cuts

Pour Agency developed a number of short social media cuts from the full video in addition to a celebrity congratulations video to promote the latest wine release.

Intercept Wines Bottle Shots + Wine Photos

Photo Assets for Website and Social Media

Several video stills were exported from the project to share across various platforms including the website and social media in order to share as much high quality content as possible from the NFL Hall of Fame Release wine video production.

Results Driven Video

15 Second Mini Commercial Placement

Intercept Wines Video Production

The Challenge

  • Premium/Luxury release
  • Highlight Charles Woodson and the importance of this monumental moment
  • Build awareness and excitement around the induction to the NFL Hall of Fame

Outcome

Pour helped Intercept Wines to focus their video strategy. High quality commercial video productions were created for each challenge along with several social media videos and stills to last over the course of the entirety of the campaign.

The Process

What We Did

Develop Production Strategy

Storyboard

Pre-Production

Production + Post Production