Skip to main content
Wine Video Marketing Portfolio

Harken Wines
Case Study

Watch Featured Story
Harken Wines | Chardonnay Process Commercial

Featured
Video

Harken Wines launched a wine video production campaign to display the pride behind their process, how it is 100% barrel aged; not stainless steel and hand stirred throughout.

Featured Video | “Chardonnay” |
60 Second Placement

Collaboration with Hilltop Grocery

A man walking down a dirt path between rows of grapevines in a vineyard, with dust being kicked up as they walk.Play Video
Harken Wines Ad Videos

Social Media Cuts

Pour Agency developed a number of short social media cuts from the full video.

Play Video
Close-up of a wooden barrel with a logo of a penny-farthing bicycle etched onto its surface, labeled HARKEN.Play Video
Harken Wines Bottle Shots + Wine Photos

Photo Assets for Website and Social Media

Several video stills were exported from the project to share across various platforms including the website and social media in order to share as much high quality content as possible from the Chardonnay Process wine video production.

A close-up of a Harken Barrel Fermented Chardonnay 2017 California wine bottle with a vintage-style label, set against a blurred background.
A man in a navy blue shirt tasting wine in a dimly lit winery, surrounded by wooden barrels stacked on racks.
Person holding a tool in a storage area with wooden barrels in the background.
Close-up of a wooden barrel with a logo of a penny-farthing bicycle etched onto its surface, labeled HARKEN.
Close-up of a wooden barrel with a logo of a penny-farthing bicycle etched onto its surface, labeled HARKEN.
Person using a tool to extract liquid from a barrel in a storage facility with multiple barrels in the background.
A man standing in a warehouse with rows of large wooden barrels.
A man standing in a warehouse with rows of large wooden barrels.
A man walking down a dirt path between rows of grapevines in a vineyard, with dust being kicked up as they walk.
A man holding a wine thief in a wine cellar with wooden barrels.
Wooden barrels with illustrated spice and flavor labels including nutmeg, clove, cinnamon, vanilla, and coconut.
Map of California with locations marked: Clarksburg, Monterey, and Paso Robles, overlaid on a blurred vineyard background.
A man holding a wine glass and clipboard in front of stacked wooden barrels in a winery or distillery.
Results Driven Video

15 Second Mini Commercial Placement

A close-up of a Harken Barrel Fermented Chardonnay 2017 California wine bottle with a vintage-style label, set against a blurred background.Play Video
Intercept Wines Video Production

The Challenge

  • Showcase differentiation between wines at this price point and Harken.
  • Highlight barrel aging and stirring of the lees.
  • Build awareness and excitement around this high value to budget wine.

Outcome

Pour helped Harken Wines to focus their video strategy. High quality commercial video productions were created for each challenge along with several social media videos and stills to last over the course of the entirety of the campaign.

The Process

What We Did

Develop Production Strategy

Storyboard

Pre-Production

Production + Post Production