Harken Wines
Harken Wines | Chardonnay Process Commercial
Featured
Video
Harken Wines launched a wine video production campaign to display the pride behind their process, how it is 100% barrel aged; not stainless steel and hand stirred throughout.
Featured Video | “Chardonnay” |
60 Second Placement
Collaboration with Hilltop Grocery
Harken Wines Bottle Shots + Wine Photos
Photo Assets for Website and Social Media
Several video stills were exported from the project to share across various platforms including the website and social media in order to share as much high quality content as possible from the Chardonnay Process wine video production.
Intercept Wines Video Production
The Challenge
- Showcase differentiation between wines at this price point and Harken.
- Highlight barrel aging and stirring of the lees.
- Build awareness and excitement around this high value to budget wine.
Outcome
Pour helped Harken Wines to focus their video strategy. High quality commercial video productions were created for each challenge along with several social media videos and stills to last over the course of the entirety of the campaign.