Harken Wines
Harken Wines | Chardonnay Process Commercial
Featured
Video
Harken Wines launched a wine video production campaign to display the pride behind their process, how it is 100% barrel aged; not stainless steel and hand stirred throughout.
Featured Video | “Chardonnay” |
60 Second Placement
Collaboration with Hilltop Grocery
Harken Wines Ad Videos
Social Media Cuts
Pour Agency developed a number of short social media cuts from the full video.
Results Driven Video
15 Second Mini Commercial Placement
Intercept Wines Video Production
The Challenge
- Showcase differentiation between wines at this price point and Harken.
- Highlight barrel aging and stirring of the lees.
- Build awareness and excitement around this high value to budget wine.
Outcome
Pour helped Harken Wines to focus their video strategy. High quality commercial video productions were created for each challenge along with several social media videos and stills to last over the course of the entirety of the campaign.