Access LIVE
Services Executed
Event Coverage, Content Production
Client
Wine & Spirits Wholesalers of America
Channels
Web, Social Media, Event Screens, Exhibitor Marketing
Project Overview•
Project Overview•
Project Overview•
Project Overview•
In the wake of COVID, WSWA sought to reimagine its annual trade show as Access LIVE, a dynamic platform for distributors to discover new brands and for brands to network, learn, and showcase their products.
The goal was to create a high-value, engaging event that stood out in the wine and spirits industry while driving excitement and registrations for future events.
Business Challenge
- Transform Access LIVE into a must-attend event that offered networking, education, and brand exposure, moving away from the traditional trade show model.
- Create compelling content to demonstrate the event’s value, caliber, and experiential elements to attract more brands and attendees.
- Provide tangible value through marketing assets that brands could use post-event to promote their products.
- Highlight high-profile moments and key pillars like education, networking, and the “Battle of the Brands” competition.
Our Approach
Pour Agency was brought on to support every stage of the event experience, from pre-show marketing to post-show engagement. Working closely with WSWA, we became an embedded content partner focused on bringing the vision of Access LIVE to life through compelling, high-quality video content.
What We Did•
What We Did•
What We Did•
What We Did•
- Content Strategy & Planning
- Pre-Show Content Creation
- On-Site Coverage
- The Hub: Exhibitor Content Capture
- Post-Show Content Creation
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 11 Team Member
Location(s)
2023
Gaylord Palms Resort & Convention Center
Kissimmee, FL
2024
Caesars Forum
Las Vegas, NV
2025
Gaylord Rockies Blvd
Aurora, CO
Deliverables
- On-site branded videos for exhibitors at WSWA’s “The Hub”, supporting brand education and go-to-market strategy.
- Event coverage capturing the full scope of the experience, including networking and celebrity moments with Jason Momoa and the Breaking Bad cast.
- A suite of marketing assets including pre-show teasers, post-show recaps, and short social clips to drive engagement before, during, and after the event.
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Increased event visibility with dynamic, multi-use content tailored for digital channels and partner promotions.
- Enhanced brand experience for exhibitors, who walked away with professional product footage at no extra cost.
- Boosted next-year signups thanks to engaging post-show recap videos that highlighted the energy, access, and exclusivity of the event.
Web
Event recap videos and photo stills featured across the Access LIVE website and WSWA partner pages to extend the experience beyond the show floor.
- Drove continued interest and visibility after the event.
- Helped position Access LIVE as a premier platform for brand discovery and industry networking.
- Provided evergreen content to support ongoing marketing and future event promotion.
Social
Content was exported in optimized formats for WSWA’s social channels.
- Increased awareness of Access LIVE among broader digital audiences.
- Boosted engagement across Instagram, LinkedIn, and other platforms.
- Highlighted key moments and high-profile appearances to generate buzz.
In-Show Screens
Custom videos were produced and featured across large-format displays during key moments of the event, including the Opening General Session and Battle of the Brands. These high-impact videos set the tone for each experience and energized the audience.
BEHIND THE SCENES~
BEHIND THE SCENES~
BEHIND THE SCENES~
BEHIND THE SCENES~
Step behind the camera for an inside look at our time on the ground at Access LIVE.