Exclusive Club Membership Brand Story

Services Executed

Campaign Strategy, Content Production

Client

WineryHunt Sonoma

Channels

Web

Project Overview•

WineryHunt is a membership program for Sonoma wine tasters that curates 40 incredible wineries across twelve regions of Sonoma County.

Each month, members are guided to a featured region and enjoy exclusive perks at partner wineries. To bring this experience to life, WineryHunt partnered with us to create a cinematic brand story video that highlights the ease, discovery, and joy of membership.

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Business Challenge

  • Standing out in a crowded wine club and tourism market with clear differentiation
  • Creating compelling content to explain the value of membership in a simple, engaging way
  • Helping partner wineries attract and retain new tasting room visitors through the program
  • Building brand trust to convert curious wine lovers into long-term paying members

Our Approach

Our strategy centered on positioning WineryHunt as the trusted guide for exploring Sonoma wine country. To increase awareness, we developed a brand story that highlighted the simplicity and exclusivity of membership.

By focusing on the program’s curated regions, monthly itineraries, and member perks, our objective was to clearly communicate the value of joining and motivate potential customers to sign up.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 4 Team Members
  • Talent: 4 Team Members

Location(s)

Zialena Winery

Geyserville, CA

Anaba Winery

Sonoma, CA

Sbragia Family Vineyards

Geyserville, CA

Deliverables

    • A 60–90 second brand story video designed to clarify the club, highlight curated regions and member perks, and drive website signups
A person is pouring red wine into a glass for another person at a bar counter in a production set.
Behind-the-scenes of Pour's crew member holding a camera rig, filming in front of a wine rack filled with numerous bottles of wine.
A camera crew is filming two people sitting at an outdoor table in a vineyard.
A camera crew is filming two people sitting at an outdoor table on a balcony, toasting with glasses of red wine.
A woman and a man smile as they enjoy a glass of red wine.

The Impact•

Highlights

  • Clarified WineryHunt’s offer in one cohesive, lifestyle-driven story
  • Built trust through authentic tasting-room moments and diverse talent
  • Supported consideration by reducing decision fatigue for would-be tasters

Web

Video was integrated on WineryHunt’s website to guide visitors from curiosity to joining.

  • Explained how the club works in clear, simple beats
  • Voice-led micro-moments from Theo and James invite deeper learning
  • Strengthened the path to conversion with a direct join online call to action

What They Said

”Pour knocked it out of the park! Not only was the video exactly what we wanted, but they did all the heavy lifting. From setting up the strategy, to handling all appointments and logistics for production, they made it simple from the beginning. The process was amazingly seamless and our time together was extremely collaborative. Highly recommended!

Brian RichardsonWineryHunt Founder