Product Showcase Placement

Services Executed

Campaign Strategy, Content Production

Client

3 Badge Beverage Corporation

Channels

Social Media, On-Premise

Project Overview

3 Badge Beverage Corp, the parent company of Uncle Val’s Gin, partnered with us to create a campaign that shifted consumer perception.

The goal was to move beyond its cult following and older demographic associations, positioning it as a versatile, fresh, and approachable gin for a younger, at-home cocktail audience.

Business Challenge

  • Needed to elevate the brand into a premium space without losing its handcrafted roots.
  • Break the stereotype that gin is “your grandpa’s drink.”
  • Inspire curiosity among younger drinkers looking for fresh, approachable experiences.
  • Demonstrate cocktail versatility in an engaging, lifestyle-driven way.

Our Approach

We produced the “A Life Well Lived” hero video and short-form cutdowns to showcase Uncle Val’s fresh, citrus-forward personality. Through vibrant home and garden settings, the content highlights cocktail versatility, simple ingredients, and discovery, while staying true to the brand’s authentic, handcrafted roots.

What We Did

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 3 Team Members
  • Talent: 8 Team Members

Location(s)

Pool Party Set

Sonoma, CA

Board Game Set

Napa, CA

Deliverables

  • A hero brand video that shares Uncle Val’s origin story and highlights the three gin expressions.
  • Short-form social videos capturing the strongest moments from the hero film.
  • High-quality bottle and lifestyle imagery designed for use across web, e-commerce, print, and social platforms.
  • Cocktail demonstration clips showcasing simple recipes.

The Impact

Highlights

  • Elevated Uncle Val’s brand storytelling with premium, lifestyle-driven visuals.
  • Provided commercial-quality assets that resonated with both trade and consumer audiences.
  • Supported repositioning from niche craft gin to a versatile, widely appealing choice.

Social

Short-form videos and stills optimized for Instagram, Facebook, and TikTok.

  • Boosted brand awareness and engagement among the younger, at-home happy hour crowd.
  • Drove interaction through fresh, cocktail-focused content.
  • Tailored assets to each platform for maximum audience reach and retention.

On-Premise

Videos and stills were used to strengthen Uncle Val’s presence in restaurants, bars, and specialty retail spaces.

  • Boosted bartender engagement by showcasing creative cocktail possibilities.
  • Helped position Uncle Val’s as a flexible, premium spirit for curated menus.
  • Reinforced shelf appeal and storytelling in specialty retail locations.

TESTIMONIAL~

Taylor Schlau, Associate Marketing Manager at 3 Badge Beverage Corp. on working with Pour Agency:

“Pour totally understood our brand and entirely nailed the concept that we were going for for this project.”