Content Library Establishment

Services Executed

Campaign Strategy, Content Production

Client

Q Mixers

Channels

Web, eCommerce, Social Media, Digital Displays

Project Overview•

Q Mixers, a premium mixer brand, partnered with our team to address key challenges in educating consumers about the mixer category, driving sales in both on-premise (bars, restaurants) and off-premise (retail) channels, and overhauling their digital asset library for e-commerce and social media use.

The project aimed to showcase Q Mixers’ high-quality, low-sugar products as the go-to choice for crafting elevated cocktails, while aligning with their brand identity: confident, approachable, unapologetic, inclusive, witty, and visually bold.

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Business Challenge

  • Educate consumers about premium mixers and Q Mixers’ unique value proposition.
  • Drive B2B sales in on-premise and off-premise channels.
  • Create a comprehensive library of video and still assets for use across Amazon, social media, and internal marketing.
  • Highlight Q Mixers’ core five flavors: Ginger Beer, Club Soda, Sparkling Grapefruit, Ginger Ale, and Tonic Water.

Our Approach

Our team designed a multi-faceted campaign that combined cinematic storytelling, educational content, and vibrant visuals to address Q Mixers’ goals. The production was executed across three distinct locations to capture the brand’s versatility in both social and professional settings.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 19 Team Members
  • Talent: 7 Team Members

Location(s)

Celestine

Brooklyn, NY

Bar

San Mateo, CA

House

Healdsburg, CA

Deliverables

  • A cinematic commercial video set across NYC locations including a speakeasy, rooftop, and at-home game night.
  • Three educational videos featuring the founder, tailored to B2B audiences, including on-premise, off-premise, and distributor partners.
  • A high-energy sizzle reel showcasing Q Mixers’ core five flavors with quick cocktail-making and lifestyle visuals for e-commerce and social ads.
  • A collection of 70+ product and lifestyle still images captured across settings, used across Amazon, internal marketing, and social media.

The Impact•

Highlights

  • The educational videos and stills empowered Q Mixers’ sales team to pitch to on-premise accounts and off-premise retailers, highlighting the brand’s premium positioning.
  • The delivery of 70+ stills and 5 videos provided Q Mixers with a comprehensive library for social media, e-commerce, and internal use, ensuring long-term marketing flexibility.
  • The campaign successfully reframed Q Mixers as a premium mixer, emphasizing high-quality ingredients and low sugar, resonating with both consumers and B2B partners.

Web

Video content and still imagery were integrated across Q Mixers’ Amazon page and other e-commerce platforms.

  • Enhanced visibility and storytelling for key SKUs.
  • Increased dwell time and shopper engagement.
  • Created a premium, cohesive look across digital retail channels.

Social

Short-form videos and stills were optimized for Instagram, Facebook, and TikTok.

  • Boosted awareness of Q Mixers’ core flavors and brand identity.
  • Drove engagement through high-energy, lifestyle-focused content.
  • Delivered commercial-quality assets tailored to each platform.

E-Commerce

The content was featured on the Q Mixers’s Amazon storefront, bringing the experience of their premium mixers to life in a digital shopping environment. It helped convey when, where, and how to enjoy the product, right at the point of purchase.

BEHIND THE SCENES~

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Watch behind-the-scenes

Step behind the camera for an inside look at our shoot with Q Mixers.