NFL Hall of Famer Charles Woodson
Services Executed
Campaign Strategy, Content Production
Client
O’Neill Vintners & Distillers
Channels
Social Media, Web, Distribution
Project Overview•
Project Overview•
Project Overview•
Project Overview•
Founded by NFL Hall of Famer Charles Woodson and crafted in partnership with O’Neill Vintners & Distillers, Intercept Wines tells a story of passion and perseverance.
To celebrate Woodson’s induction into the Pro Football Hall of Fame, we teamed up with Hilltop Grocery to create cinematic video content showcasing the launch of a limited-edition commemorative bottling.
Business Challenge
- Build excitement around Charles Woodson’s Hall of Fame induction with a commemorative wine.
- Capture Woodson’s authentic story and natural reactions on camera.
- Create premium, cinematic content that elevated brand positioning.
- Deliver versatile video assets for web, social, and trade channels.
Our Approach
Our focus was to capture the authenticity of Charles Woodson’s Hall of Fame moment and connect it to the story of Intercept Wines. By highlighting his natural reactions and voice, we created a cinematic piece that celebrated both his legacy and the craftsmanship of the wine.
What We Did•
What We Did•
What We Did•
What We Did•
- Develop Production Strategy
- Visual Translation Board
- Pre-Production
- Production
- Post Production + Launch Support
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 6 Team Members
- Talent: 1 – Charles Woodson
Location(s)
Lake Nona Golf & Country Club
Orlando, FL
Deliverables
- A product release introduction video focused on the bottle reveal and limited‑edition announcement, capturing Charles Woodson’s first reaction.
- A teaser video with bold on‑screen text to build early awareness and drive viewers to reserve a bottle.
- Short social cutdowns featuring the pour, swirl, nose, and taste moments, tailored for fast engagement across Instagram, Facebook, and YouTube.
- Commercial photography stills to support website, press, distributor sell sheets
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Elevated Intercept Wines by connecting Charles Woodson’s Hall of Fame achievement to the brand.
- Captured authentic words from Woodson that resonated with both sports and wine audiences.
- Strengthened premium positioning with cinematic storytelling.
Social
Teasers and short-form assets were optimized for Instagram, Facebook, and YouTube.
- Engaged sports fans and wine enthusiasts with authentic content.
- Built anticipation for the limited release.
- Expanded brand reach through shareable, lifestyle-driven storytelling.
Web
Video content and still imagery were integrated across Intercept Wines’ website.
- Shared Woodson’s story and tasting notes in his own words.
- Supported direct-to-consumer sales with premium, story-driven visuals.
- Reinforced brand credibility through authentic storytelling.