Process Sizzle

Services Executed

Campaign Strategy, Content Production

Client

Harken Wines

Channels

Social Media, Web, Distribution

Project Overview•

We partnered with Harken Wines to craft a cinematic brand film that captured the artistry, tradition, and bold personality behind their Chardonnay.

The goal was to highlight the meticulous barrel-fermentation process, how it is 100% barrel aged, not stainless steel and hand stirred throughout.

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Business Challenge

  • Showcase Harken’s unique differentiation in a crowded Chardonnay market.
  • Visually highlight craftsmanship without feeling overly technical.
  • Balance educational storytelling with a fun, approachable brand tone.
  • Create content versatile enough for sales, social media, and digital platforms.

Our Approach

We leaned into Harken’s philosophy: Chardonnay with character. Our team built a production strategy centered on storytelling through process, barrel fermentation, lees stirring, and sourcing premium grapes. By blending cinematic visuals, motion graphics, and Adam Popp’s authentic voice, we created a narrative that both educates and inspires belief in Harken.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 2 Team Members
  • Production Crew: 5 Team Members
  • Talent: 1 (Adam Popp, Winemaker)

Location(s)

Harken’s Barrel Room & Vineyards

Parlier, CA

Deliverables

  • A hero brand video spotlighting Harken’s barrel-fermented Chardonnay, crafted for web and sales presentations.
  • A cutdown optimized for social platforms to showcase Harken’s process in an engaging 30-second format.
  • Short-form digital snippets focused on craftsmanship and Adam Popp’s winemaking philosophy.
A man standing in a warehouse with rows of large wooden barrels.
Close-up of a wooden barrel with a logo of a penny-farthing bicycle etched onto its surface, labeled HARKEN.
Close-up of a wooden barrel with a logo of a penny-farthing bicycle etched onto its surface, labeled HARKEN.
A close-up of a Harken Barrel Fermented Chardonnay 2017 California wine bottle with a vintage-style label, set against a blurred background.
A man walking down a dirt path between rows of grapevines in a vineyard, with dust being kicked up as they walk.

The Impact•

Highlights

  • Elevated Harken’s brand storytelling by positioning process as belief and craft as identity.
  • Gave the sales team a compelling visual tool to differentiate Harken in conversations with buyers.
  • Strengthened consumer awareness of Harken’s signature buttery, oaky Chardonnay.

Social

Short-form edits brought Harken’s story to Instagram, Facebook, and digital ads.

  • Boosted awareness of the winemaking process.
  • Humanized the brand by spotlighting winemaker Adam Popp.
  • Increased engagement through cinematic, approachable storytelling.

Web

Video content was integrated across Harken’s digital presence.

  • Enhanced visibility for Harken’s unique barrel-aging story.
  • Provided the sales team with educational tools for distributors and retailers.
  • Created a polished, professional brand image aligned with premium craft values.

B2B + Distribution

The videos became key sales assets for trade and distributor relationships.

  • Equipped sales reps with a persuasive, story-driven brand video.
  • Differentiated Harken in retail presentations by highlighting authenticity and craft.
  • Strengthened trust with partners through transparent storytelling about process.