Promise Wine – Branded Story
Promise Wine | Napa, California
“Always Drink the Good Stuff First” | 60 Second Placement
Promise Wine Video Production
A solution that would connect with a more discerning wine drinker on a more personal level and give them a glimpse of what it’s like on the tasting grounds.
Pour helped Promise focus their story and bring out their unique qualities that make a lasting impression with the audience.
What We Did
Developing the Strategy
Pour’s team sat down with CEO, Jennifer, to craft the video’s strategy for the upcoming Winery Story Video Production. Over a facilitated discovery session, the team surfaced the challenges Promise Wine faced along with what their key marketing goals were for the upcoming campaign. In the process, they prioritized the needs and goals of the business and its customers and discovered who those customers were.
Understanding Your Customer
Promise Wine is a boutique winery looking to serve those with a discerning palette. To understand the needs of the community, we created unique user profiles to represent the range of tasters in the area. This gave the teams a clear picture of their demographics, needs and wants.
Defining the Experience
It was important to understand the Promise Wine brand and their ideal customer to define the positioning statement of the video. This set the tone for everything created in the production.
Pour helped Promise Wine to create a video that would reflect the story and refinement associated with the brand.
Our approach needed to be comprehensive and aligned with everything Promise has built up and to this point, impacting customer touchpoints from social media platforms, all the way to the website.