Customer and Employee Testimonials + Product Showcase
Services Executed
Campaign Strategy, Content Production
Client
Tilted Mash
Channels
Social Media, Web
Project Overview•
Project Overview•
Project Overview•
Project Overview•
Tilted Mash Brewing, a beloved Elk Grove taproom, partnered with us to capture the heart of their brand: community, craft, and unforgettable beer.
Together, we created cinematic content that showcased their welcoming vibe, dedication to quality, and variety of brews through commercial, testimonial, and product showcase videos.
Business Challenge
- Needed to highlight the taproom experience and welcoming community vibe.
- Communicate the quality and variety of Tilted Mash beers to new audiences.
- Differentiate Tilted Mash from other local breweries with unique storytelling.
- Build content that could support marketing across web, social, and in-store touchpoints.
Our Approach
We set out to tell Tilted Mash’s story through its people and community, blending staff and customer testimonials with cinematic brewery visuals. By combining commercials, product showcases, and testimonials, we built a content system that highlighted craft, vibe, and hospitality while driving awareness and customer connection.
What We Did•
What We Did•
What We Did•
What We Did•
- Develop Production Strategy
- Visual Translation Board
- Pre-Production
- Production
- Post Production + Launch Support
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 3 Team Members
- Talent: 8 Team Members
Location(s)
Tilted Mash Brewing
Elk Grove, CA
Deliverables
- A 60-second Customer Testimonial Video highlighting authentic customer experiences, supported by 8 video stills and 2 short-form (10-second) social media cutdowns.
- A 60-second Employee Testimonial Video featuring Tilted Mash staff, paired with 12 video stills and 4 social media cutdowns (10 seconds each) to extend reach across platforms.
- Two 20-second Product Showcase Videos (Brewing a Tandem and Ziggy the Stud), each delivered with a dedicated product still image for use in digital and in-store marketing.
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Elevated Tilted Mash’s positioning by spotlighting its vibrant taproom and community atmosphere.
- Reinforced the brewery’s reputation for craft, variety, and quality.
- Provided content that authentically reflected the people behind and inside Tilted Mash.
Social
Short-form clips and product highlights were optimized for Tilted Mash’s social platforms.
- Increased engagement by spotlighting the brewery’s community-driven vibe.
- Boosted awareness of featured products and seasonal brews.
- Attracted new audiences through authentic, lifestyle-driven storytelling.
In-Store
Content extended into the taproom to create a consistent experience for visitors.
- Highlighted the brewing process and dedication to quality.
- Reinforced Tilted Mash’s commitment to customer service and hospitality.
- Drove customer loyalty by celebrating the community atmosphere.
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
Jonathan Martinez, Owner of Tilted Mash Brewing, on working with Pour Agency:
“Working with Pour Agency has been a fantastic experience. They were always professional, kept me updated, and worked around our busy schedule.”