Brandy, Merlot, Vineyard Tour
Services Executed
Campaign Strategy, Content Production
Client
Smith Devereux
Channels
Social Media, Web, Distribution
Project Overview•
Project Overview•
Project Overview•
Project Overview•
Smith Devereux, a Napa Valley winery built on authenticity and connection, partnered with us to produce a series of cinematic videos: the Vineyard Tour, Brandy Release, and Single Vineyard Merlot.
Together, we captured their approachable, down-to-earth spirit, highlighting storytelling, artistry, and the deep bond between land, wine, and community.
Business Challenge
- Break away from intimidating, exclusive wine branding to create an approachable, accessible experience.
- Showcase Smith Devereux’s unique single-vineyard philosophy in a way that resonates with casual and millennial drinkers.
- Elevate brand storytelling to emphasize authenticity, passion, and community.
- Differentiate their Brandy and Merlot releases in a crowded Napa Valley market.
Our Approach
We developed a storytelling-first video strategy, focusing on authenticity, connection, and artistry. Our team combined vineyard-to-bottle education with intimate, lifestyle-driven visuals to break barriers in wine communication. By blending cinematic beauty, personal narratives, and music, we helped position Smith Devereux as approachable yet premium, inviting consumers to join the story.
What We Did•
What We Did•
What We Did•
What We Did•
- Develop Production Strategy
- Visual Translation Board
- Pre-Production
- Production
- Post Production + Launch Support
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 3 Team Members
- Talent: 7 Team Member
Location(s)
Napa Valley Distillery
Napa, CA
Nancy’s Vineyard
Napa, CA
Deliverables
- Cinematic vineyard tour video highlighting the brand’s authentic connection to the land.
- Brandy release video showcasing exclusivity, artistry, and holiday spirit.
- Merlot release video reframing the story of merlot with honesty and passion.
- Social-first cutdowns to engage younger audiences on Instagram, TikTok, and Facebook.
- Stills for social, email, and website to extend the life of the video content.
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Strengthened Smith Devereux’s position as an accessible, authentic Napa winery.
- Elevated storytelling around single-vineyard wines, making wine education fun and inclusive.
- Built a visual library of content that continues to serve tasting room, digital, and distribution needs.
Social
Short-form edits were optimized for Instagram, Facebook, and TikTok, tailored to millennial wine lovers.
- Drove engagement through approachable, lifestyle-driven content.
- Boosted awareness of limited-edition wines.
- Expanded reach beyond Napa’s traditional audience.
Distribution
- Elevated guest experience in the Napa Valley tasting room through immersive video storytelling.
- Supported trade marketing with cinematic content spotlighting craftsmanship.
- Helped differentiate Smith Devereux in distributor conversations with premium branded video assets.
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
Ian Devereux, Founder & Vintner at Smith Devereux Winery, on bringing his story to life with Pour Agency.
“The obstacles in the past that stopped me from using video were that I felt it would be too difficult, too much of a production. Working with Pour Agency, they put everything together for me step by step.”