Branded Story

Services Executed

Campaign Strategy, Content Production

Client

PROMISE Wine

Channels

Social Media, Web

Project Overview•

Promise Wine is a boutique, husband‑and‑wife–founded wine brand rooted in Napa and Sonoma, grounded in a promise made on a wedding day—to chase true purpose, joy, love, and gratitude. We collaborated with them to translate their heartfelt narrative into cinematic, soulful video storytelling.

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Business Challenge

  • Needed to elevate brand storytelling beyond traditional wine marketing.
  • Showcase Promise as an authentic lifestyle choice, not just another Napa wine.
  • Capture deeply personal values (love, gratitude, joy) and translate them visually.
  • Create content flexible enough for website, digital campaigns, and trade use.

Our Approach

We designed a film strategy rooted in Promise’s founding story, transforming wine into a metaphor for living authentically. We blended Napa’s scenic visuals, intimate family details, and heritage storytelling into emotionally rich videos. The goal was to connect with discerning audiences seeking more than a bottle, but a philosophy of life celebrated through wine.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 3 Team Members

Location(s)

Promise Wine Estate

St. Helena, CA

Deliverables

  • A hero brand video telling the Promise story as a metaphor for life, love, and authenticity.
  • Short-form digital cutdowns designed to highlight core brand values for web and social.
  • Lifestyle-focused clips showcasing Napa scenery, family legacy, and guest experiences.
A close-up of a charcuterie board along with two wine glasses on a wooden table. In the background, a person operates a camera rig.
A group of people gathered around a table outdoors during sunset. One person is operating a camera rig.
A person is holding a camera rig on a kitchen counter. In the foreground, there is a bottle of wine.
A person is holding a camera rig, filming a white house with a black roof in a scenic, hilly area with trees and greenery.
Pour's Executive Producer Dominic crouched on a wooden deck next to a professional camera rig mounted on a stabilizer.

The Impact•

Highlights

  • Elevated Promise Wine’s story beyond product marketing, emphasizing lifestyle and values.
  • Positioned Promise as an exclusive, soulful Napa brand rooted in authenticity.
  • Created flexible content for digital, social, and trade marketing use.

Social

Short-form cuts optimized for Instagram and Facebook highlighted Promise’s soulful lifestyle.

  • Boosted awareness of the brand philosophy “Always Drink the Good Stuff First.”
  • Increased engagement through emotive storytelling and Napa visuals.
  • Helped Promise stand out in an oversaturated Napa market.

Web

Video content and stills were integrated across the Promise Wine website to introduce new audiences to the brand’s philosophy.

  • Strengthened brand credibility through heritage-driven storytelling.
  • Increased visitor engagement on core brand pages.
  • Enhanced connection with the discerning wine audience.

TESTIMONIAL~

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Jennifer McPherson, Vintner & Co-Owner of Promise Wine, on working with Pour Agency:

“Most people only knew us through our website or Instagram. Pour Agency helped us solidify what our brand is about and reflect that in video.”