Product Showcase Placement
Services Executed
Campaign Strategy, Content Production
Client
3 Badge Beverage Corporation
Channels
Social Media, On-Premise
Project Overview•
Project Overview•
Project Overview•
Project Overview•
3 Badge Beverage Corp, the parent company of Uncle Val’s Gin, partnered with us to create a campaign that shifted consumer perception.
The goal was to move beyond its cult following and older demographic associations, positioning it as a versatile, fresh, and approachable gin for a younger, at-home cocktail audience.
Business Challenge
- Needed to elevate the brand into a premium space without losing its handcrafted roots.
- Break the stereotype that gin is “your grandpa’s drink.”
- Inspire curiosity among younger drinkers looking for fresh, approachable experiences.
- Demonstrate cocktail versatility in an engaging, lifestyle-driven way.
Our Approach
We produced the “A Life Well Lived” hero video and short-form cutdowns to showcase Uncle Val’s fresh, citrus-forward personality. Through vibrant home and garden settings, the content highlights cocktail versatility, simple ingredients, and discovery, while staying true to the brand’s authentic, handcrafted roots.
What We Did•
What We Did•
What We Did•
What We Did•
- Develop Production Strategy
- Visual Translation Board
- Pre-Production
- Production
- Post Production + Launch Support
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 3 Team Members
- Talent: 8 Team Members
Location(s)
Pool Party Set
Sonoma, CA
Board Game Set
Napa, CA
Deliverables
- A hero brand video that shares Uncle Val’s origin story and highlights the three gin expressions.
- Short-form social videos capturing the strongest moments from the hero film.
- High-quality bottle and lifestyle imagery designed for use across web, e-commerce, print, and social platforms.
- Cocktail demonstration clips showcasing simple recipes.
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Elevated Uncle Val’s brand storytelling with premium, lifestyle-driven visuals.
- Provided commercial-quality assets that resonated with both trade and consumer audiences.
- Supported repositioning from niche craft gin to a versatile, widely appealing choice.
Social
Short-form videos and stills optimized for Instagram, Facebook, and TikTok.
- Boosted brand awareness and engagement among the younger, at-home happy hour crowd.
- Drove interaction through fresh, cocktail-focused content.
- Tailored assets to each platform for maximum audience reach and retention.
On-Premise
Videos and stills were used to strengthen Uncle Val’s presence in restaurants, bars, and specialty retail spaces.
- Boosted bartender engagement by showcasing creative cocktail possibilities.
- Helped position Uncle Val’s as a flexible, premium spirit for curated menus.
- Reinforced shelf appeal and storytelling in specialty retail locations.
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
TESTIMONIAL~
Taylor Schlau, Associate Marketing Manager at 3 Badge Beverage Corp. on working with Pour Agency:
“Pour totally understood our brand and entirely nailed the concept that we were going for for this project.”