Mi Rancho
Shuttle Video Production
Services Executed
Video Production, Video Editing
Client
Mi Rancho
Channels
Web, eCommerce, Social Media
Project Overview•
Project Overview•
Project Overview•
Project Overview•
Mi Rancho, a family-owned tortilla company known for its commitment to tradition and quality, partnered with Honey Agency to elevate their social media presence through engaging video content.
Honey brought us on board to handle the production and post-production of this content, translating their creative concepts into visually rich, ready-to-publish assets for Mi Rancho’s digital platforms.
Our Approach
We collaborated closely with Honey to bring their creative concepts to life through high-quality video production and editing. Our team focused on authentically showcasing Mi Rancho’s products, people, and story while ensuring all assets were optimized for social and digital platforms.
What We Did•
What We Did•
What We Did•
What We Did•
- On-site Video Production
- Post-Production
Team Members Involved
- 1 Dedicated Videographer
- 1 Video Editor
Location
Sacramento, CA
Deliverables
Each one-day shoot provides enough content to cover three months of Mi Rancho’s social media needs. For each quarter, we delivered:
- 16 Video Cuts optimized for Instagram Reels and TikTok
- 12 High-Quality Still Images optimized for website, social, and email marketing
- 4 Photo Loops designed for social media and email usage
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Translated Honey’s creative vision into dynamic, ready-to-publish content
- Boosted Mi Rancho’s visibility and engagement on Instagram and TikTok
- Delivered three months of content per shoot, maximizing efficiency and value
Social
Our production strategy focused on creating versatile, platform-ready assets designed to engage Mi Rancho’s audience and support seasonal campaigns:
- Captured dynamic lifestyle and recipe-driven content to showcase Mi Rancho products
- Produced a mini quesadilla video series to leverage trending food moments
- Developed visuals aligned with seasonal campaigns like Cinco de Mayo and Simply Nourished Summer