Customer Education Commercial
Services Executed
Campaign Strategy, Content Production
Client
Shake Smart
Channels
Web, eCommerce, Social Media, Digital Displays
Project Overview•
Project Overview•
Project Overview•
Project Overview•
Shake Smart was born from a college student’s vision: to fill the gap between fitness and nutrition with a fast, healthy, on-the-go option for campus life. Since then, the brand has grown with a mission to fuel students’ lifestyles. not just with smoothies, but with purpose.
To support their continued expansion and strengthen investor relations, we partnered closely with the founder to craft a targeted video storytelling campaign. The goal was to capture the energy of the Shake Smart experience while tackling key business challenges.
Business Challenge
- Attract investors by visually communicating the brand’s mission, growth potential, and community impact.
- Appeal to college campuses and decision makers to secure new Shake Smart locations.
- Elevate outreach beyond static PDFs and emails with dynamic, visual content showcasing the real life impact of Shake Smart on student wellness and campus culture.
Our Approach
We started by identifying Shake Smart’s core audiences: investors, college administrators, and student consumers, and mapping out what mattered most to each group. Instead of creating a single lifestyle-focused marketing video, we developed a multipurpose content strategy built to support multiple business functions.
What We Did•
What We Did•
What We Did•
What We Did•
- Develop Production Strategy
- Visual Translation Board
- Pre-Production
- Production
- Post Production + Launch Support
Team Members Involved
- Strategic Development Team: 3 Team Members
- Production Crew: 5 Team Members
- Talent: 6 Team Members
Location(s)
San Diego State University
San Diego, CA
Deliverables
- A hero video showcasing Shake Smart’s mix of modern lifestyle and nutritional convenience. Created for the website, investor decks, and digital marketing.
- A commercial cutdown built for social, digital ads, and campus screens. Designed for silent viewing with bold visuals and on-screen text that reinforces the brand’s message: Fuel Your Lifestyle.
- A cinematic photo library of 12 curated stills from the shoot. Featuring real customers, lifestyle moments, and signature menu items, optimized for use across the website, social, and campus-facing materials.
The Impact•
The Impact•
The Impact•
The Impact•
Highlights
- Strengthened investor pitch decks with compelling storytelling.
- Supported university expansion efforts by providing dynamic collateral for campus outreach.
- Boosted social media engagement with authentic, student driven content.
- Enhanced in store brand experience through lifestyle driven video displays.
Web
Video content and photo stills were integrated into Shake Smart’s website, showcasing signature products and lifestyle messaging.
- Helped introduce Shake Smart to new student audiences on campus landing pages.
- Enhanced brand storytelling by embedding high-impact video at key scroll points.
- Increased user engagement with improved visual flow and clear calls to action.
Social
Content was tailored for social-first formats, including vertical and silent viewing, to support Shake Smart’s presence across Instagram, TikTok, and campus partner accounts.
- Drove consistent engagement with fast-paced, lifestyle-driven visuals.
- Supported “Fuel Your Lifestyle” messaging with cinematic product moments.
- Expanded reach and visibility among students through shareable, on-brand content.
In-Store
Video and photo assets were adapted for use across campus store displays, menu boards, and ordering kiosks.
- Helped communicate product benefits and ordering ease in real time.
- Supported Shake Smart’s modern brand aesthetic with motion-forward content.
- Reinforced healthy lifestyle messaging at the point of purchase.
BEHIND THE SCENES~
BEHIND THE SCENES~
BEHIND THE SCENES~
BEHIND THE SCENES~
Step behind the camera for an inside look at our shoot with Shake Smart.