Tour and Harvest Commercial

Services Executed

Campaign Strategy, Content Production

Client

Domaine Carneros

Channels

Web, Social Media, Digital Displays

Project Overview•

Domaine Carneros, an iconic sparkling wine estate in Napa Valley, partnered with us to create cinematic content that would bring the magic of their harvest and estate experience to life.

With a focus on education, authenticity, and elegance, the goal was to create evergreen visual assets that could support their guided tours, tasting room environment, and trade conversations.

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Business Challenge

  • Tell a compelling and accurate story of the winemaking process, from night harvest to blending and bottling.
  • Reinforce brand heritage by highlighting the estate’s legacy, including ties to the Taittinger family.
  • Capture the beauty of the Carneros region and communicate what makes it uniquely suited to sparkling wine production.
  • Equip the team with visually rich, informative content for in-person, digital, and trade marketing use.

Our Approach

We designed a production strategy that focused on three main storytelling pillars: Harvest, The Lab, and The Carneros Region.

Each chapter was captured with intention, balancing cinematic beauty with educational value. We followed the journey of the grape from vine to press, showcased the lab’s precision and innovation, and highlighted the estate’s proximity to the San Pablo Bay, where cool breezes create ideal growing conditions.

What We Did•

  • Develop Production Strategy
  • Visual Translation Board
  • Pre-Production
  • Production
  • Post Production + Launch Support

Team Members Involved

  • Strategic Development Team: 3 Team Members
  • Production Crew: 4 Team Members
  • Talent: 3 Team Members

Location

Domaine Carneros Winery

Napa, CA

Deliverables

  • A tour experience video designed to play in the tasting salon and on the website, offering visitors an immersive look at the estate and winemaking process.
  • A cutdown of the tour video optimized for digital platforms to introduce the Domaine Carneros experience in a concise, engaging format.
  • Three chapter videos highlighting harvest, the lab, and the Carneros region for use across social media, trade presentations, and digital outreach.
  • Six wine product showcase videos crafted for social media platforms to promote individual wines.
  • Sixteen cinematic photo video-stills pulled from production footage to support marketing, web, and trade materials.

The Impact•

Highlights

  • Provided the hospitality team with an immersive visual tool to complement tours and educate visitors.
  • Elevated Domaine Carneros’ brand storytelling by spotlighting the craftsmanship behind their wines.
  • Supported trade conversations with authentic, professional video content tailored to show the full scope of production.
  • Reinforced the winery’s sustainability efforts and connection to the Carneros terroir.

Tour Support

The hero video became a key part of the guest experience, offering a beautifully produced, educational look into the estate and its winemaking process.

  • Played in the tasting salon to enrich in-person tours and immerse guests in the story behind each bottle.
  • Provided a consistent, high-quality storytelling tool for hosts and educators, helping reinforce key brand messages.
  • Elevated the hospitality experience with engaging visuals that sparked curiosity and conversation.

Internal Resources

Beyond guest-facing experiences, the content also became a valuable internal resource for the Domaine Carneros team.

  • Used during staff onboarding and training to provide a cohesive understanding of the brand story, production process, and vineyard philosophy.
  • Empowered the hospitality and trade teams with easy-to-share, professional video assets for digital outreach and presentations.
  • Helped unify messaging across departments by aligning internal teams around the same visual language and storytelling pillars.